Research & studies
Evidence-based, transparently.
We ground our programs in established behavioral safety research and continuously test what works in the MENA context.
Behavioral safety foundations
Our methodology draws on decades of research in road safety, occupational safety and decision science.
Localized for MENA
We adapt international frameworks to the specific traffic dynamics, infrastructure and behaviors of Egypt and MENA roads.
Ongoing studies
We track completion outcomes and partner with corporates and insurers on anonymized program evaluations.
Working with researchers
We welcome collaboration with universities, public-sector safety bodies and research institutions in MENA. Reach out if you'd like to discuss a joint study.